LED industry into a disorderly competition enterprises how to choose?
LED industry into a disorderly competition enterprises how to choose?
This year the whole situation is favorable LED industry , many large enterprises have expanded production capacity , introduced to the market demand for new energy-saving products , or even playing the ” price war .” Following Samsung, Cree announced separately priced below $ 15 and $ 10 an LED lamp, OSRAM also announced the launch of 10 euros the following products, with the hope that occupy more market share worldwide . International lighting giant like this,Surgical Stapler the domestic situation of small and medium sized LED business . Reporters learned that some companies Zhongshan bulb can even do one yuan / watt , Technically speaking , the price is almost impossible. It is conceivable that such a low price , inevitably at the expense of product quality and service life of the premise.
For a long time, LED lighting market disorderly competition is very serious, many SMEs in order to survive , suffer from the price war, but unable to extricate themselves. By cheap grab City , only as a short-term , temporary means of competition in the long term , companies must improve production technology, increase product inherent technical content. The company’s core branding strategy should be the only way to account for long-term in the market place.
First , identify the market positioning is the key. For small LED enterprises, blindly follow the trend of the market is not desirable, you must fully understand the characteristics of the market and industry after the law , Linear Stapler and make products with comparative advantages in order to ultimately avoid the homogenization of competition.
Secondly , do not blind investment and reduce risk. SMEs, financial, material and human resources and other resources are very limited, and how to optimize the allocation of resources , to use the most useful place, is a learned skill . Compared to large enterprises, SMEs should see their most crucial and the most advantageous part can not do everything at the time , we must strive to avoid weaknesses.
Finally, we should strive to blaze the path of differentiation and specialization . In particular, to focus on ” difference” , because the entire LED market is very broad, large enterprises can not occupy all markets , it is impossible to satisfy all your needs. There are some segments of the market has yet to be developed , which gives a lot of opportunities for survival and development of SMEs . How to form in a particular area of specialty , in the fierce competition in the market to see the gap , and in which a small PPH stapler world to seek their own development , has become particularly important.
In short, understand the market demand is the same laws . For small LED enterprises, from imitation to innovation, will become the only way to achieve transformation
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