Electricity supplier change ” handwork ” culture into the LED business emerging strategies

Electricity supplier change ” handwork ” culture into the LED business emerging strategies

In the LED industry , there is no shortage hesitant type boss. They are very susceptible to outside influence, lack of independent claims. Electric district has such a sentence: The future belongs to traditional companies which understand the Internet . Then I say : led wall light industry ‘s future belongs with Internet era of cultural enterprises.
Haier’s Zhang Ruimin said this sentence , business growth depends on the business strategy and organizational structure of the subversive pursuit. This change is bound to involve people , so the role of stakeholders must also be converted . And to ensure the sustainable development of this business model , the key lies in the establishment of the Internet era of corporate culture. So first of all it is necessary to understand the characteristics of this era . In this era, “consumer” is reduced to the “whole person” , ” rich people ” instead of the previous ” target population ” , “exchange” and “transaction” was promoted as “led corn light interactive” and ” resonance” , marketing value proposition from “function and emotional differentiation” is to deepen the ” spirit and values ​​of the corresponding .”

In addition, we have to figure out how the Internet can give us what business . 1 , can be directly sellers ( which is a lower level of perception ) ; 2 , you can go out corporate brand marketing ; 3 , consumers and customers to participate in collaborative enterprise marketing value of recycling .
Return to the LED industry , the traditional marketing strategies must be changed , the original set of business model has lost competitiveness , as consumers change buying behavior in the event of changes, and this change is almost irreversible , enterprises at this time do not know if conservative alternative , I literally say: led par light you are waiting to die , the future of your business will be eliminated . If it wants to make a change, and must be incorporated into the strategic height to treat , not simply to open a shop Lynx , but systematic project.

Our team in the LED industry chain, promote the service package, encountered such a type of situation – the boss firmly said : Before we did the network channels have little effect , two years will not intend to continue to do . I can understand his anger , but can not understand his ignorance. These people are mostly starting from their own environment , rather than from the entire external environment and enterprise development needs to carefully analyze the current market situation.

I guided the execution of a very strong tradition of business owners , they led light bulb believed that the era of the Internet marketing strategy changes must be done within the company to establish a ” small run , rapid trial and error ,” the operating mechanism , the enterprise network marketing program is quickly made ​​up.

In the LED industry , also encountered hesitant type boss, they are very susceptible to outside influence, lack of an independent advocate , finally , “Lang affectionate , concubine intend,” finally found an abnormal always find the point of integration , and repeatedly several times , over a few days and go back on, obviously this is difficult to do business projects together.

Many companies mistakenly believe that network marketing is done through a simple online shop sellers , in fact, the growing popularity of network marketing , network distribution channels is increasingly important today , the company’s channel development needs through three stages: the first stage is totally dependent on the traditional channel phase ; second stage is the network channels and traditional channels coexist stage, which is a transition period ; third stage is the stage of mere network channels , when the whole society into the Internet led spot light era , the traditional channel ‘s position as middlemen will gradually disappear , then, the network channels will likely become the only sales channel.

Based on this situation, companies should combine their genes to make comprehensive judgments, decisions in what marketing strategy , OEM strategy , network investment strategy, marketing strategy and B2C Direct dual strategy , usually if the factory , then I will be based its own product attributes, overall competitiveness and financial strength , team situation , among other factors to suggest that the choice of what he now Internet marketing strategy.

For most plants , I do not recommend that you first consider B2C strategy , in terms of retail sales force is too small for a factory , just started a 20% contribution to the total. 80% of sales or by the OEM customers , distributors and other large customers contribution to plant the first consideration is how the strategy should be through the Internet to find their own long-term customers , using OEM strategy , network investment strategy is preferred, led spot lamp followed by B2C piece , do retail clients.

Everlight is a very vivid example . In Wu Zhe led, collaborative media , just a few months , ” capture ” a dozen provinces in the sun constantly microblogs single , prompting peers envy jealous hate. This joint media conference marketing line combinations achieved very good results, the product from the factory moved to the channel side end , won a battle field channels . Walking next stage proposal billion light wire marketing mode , marketing communications will radiate to the terminal to the customer base , collaborative channel professional division will be based on the industry chain and brand advantages derived extended to the competitiveness of the business model to go.

There is also a typical enterprise business , and that is once in NVC when any executives to Premium represented Yin Kang Shi ; said Yin Kang belong engineering male, so the development of this product will consider more about optics and appearance this radiation designers channels . Overall this by marketing communications media led spot lightingfrom the media and industry investment will be under + line + Designer Salon ( Competition ) model, do indeed also distinctive, lighting industry, which is a new force , the firm can also double- line marketing strategy , online and offline phasor come together.

In addition , there is a key word – “Interactive User .” Millet phone through forums and various social media , you can directly and it’s users, including users and between users , expand on millet deficiencies and discuss possible improvements . The face of the most senior of the ” rice ” , millet set up for them “honorary engineer group ,” new products DEMO, let these users to experience and give feedback. Lei Jun millet phone to sell so-called sense of participation is , in fact, a way to mobilize the masses via the Internet to do with mobile phones , allowing users to try to participate in the supply chain ( especially product design ) of each ring . The number of users can interact with intangible assets as a business , companies can create sustainable added value according to his ecosystem.

Internet era, the new business ecosystem remodeling trend is unstoppable , led spotlight corporate executives hope led down past experience, the face of the new era of marketing concept changes constantly to learn new knowledge from the entire external environment and enterprise development needs, to meet this new business revolution.

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